NBC Universal allows users to take their content “to go” by offering widgets that can be placed on social networks, blogs and personal websites. This means that brands get exposed to users’ inner and outer friend circles, providing new opportunities for interaction and evangelism.

Widget placement is completely user initiated and is the strongest form of brand endorsement. As such, widgets tend to be located on a webpage’s “sweet spot” instead of in an ad blind spot. This premiere page placement creates ongoing opportunities for customer engagement.